11 – 14 July 2024 : Big Black Box Company Limited, a prominent importer and distributor of premium green coffee beans sourced globally, showcased its diverse range of coffee offerings at the Thailand Coffee Fest 2024, held at the IMPACT Muang Thong Thani Exhibition and Convention Center, Halls 5 – 8. The event featured engaging promotions and activities aimed at consolidating the company’s leading position in Thailand’s thriving green coffee bean market.
Mr. Artimaj Bussayasripatt, President & Co-founder at Big Black Box Company Limited, emphasized the significance of the company’s third consecutive participation in the Thailand – Coffee Fest amid the coffee market’s rapid expansion. He articulated the company’s commitment to elevating customer experiences by expanding the booth area to two prominent locations, facilitating enhanced customer engagement and introducing novel experiences to attendees.
BIG BLACK BOX: MAIN STAGE – The primary exhibition space of Big Black Box showcased a diverse array of green coffee beans from Thailand and international origins, including rare and specialty varieties such as Geisha Java and the award-winning Honey Rank 1 coffee. Attendees had the opportunity to savor exclusive flavors and benefit from special event promotions, complemented by interactive activities and expert-led discussions that garnered positive feedback from the enthusiastic audience.
BIG BLACK BOX: ROASTER ARENA – This year, Big Black Box collaborated with three esteemed coffee roasters, including Khun Tong Athipong Tangsupathawat, Khun Mix Peerasin Wasinrapee, and Mr. Tobo Nat Huadsunthon, to curate unique coffee experiences within the ROASTER ARENA. Each roaster employed their distinctive techniques to showcase Big Black Box’s premium green coffee beans, enriching the event with diverse perspectives and innovative identities.
The event lineup encompassed a series of engaging activities, including :
– BIG BLACK BOX Open House Public Cupping: Participants savored a selection of meticulously chosen coffee bean offerings from Big Black Box, with the chance to win exciting prizes.
– Cupping 20 new Ethiopian coffee beans from Linking Coffee: A renowned distribution and import company presented high-quality green coffee beans from Taiwan, boasting over 16 years of expertise in the specialty coffee realm
– Defect Detection Challenge: Attendees engaged in a competition to identify defects coffee varieties, vying for prizes valued at over 3,000 baht.
– Special Coffee Tasting with Mr. Chatchai Saethao: Guests sampled coffee from Mr. Chatchai Saethao, a distinguished Thai coffee farmer who clinched the title of Best Thai Specialty Coffee at the 2024 competition, along with multiple accolades from various industry platforms.
– Khun Jeep Phanthep Kasemsri Na Ayutthaya, hailing from CRANE Coffee Roaster, emerged victorious as the Champion at the esteemed World Coffee In Good Spirits Championship 2024 and Thailand Brewers Cup 2023 competitions. Witness his expert coffee dripping skills firsthand.
– Engage in a cupping activity featuring coffee gems from the prestigious Thailand Best Coffee Beans competition 2024, recognized by Mr. Michael Sheridan, CEO of the Coffee Quality Institute (CQI). Join esteemed guests in a delightful cupping experience.
– Delve into the artistry of drip coffee with Khun Pi Piyachart Traithaworn and Khun A Natthiti Ampaiwan, pioneers in the Thai’s drip coffee industry from Gallery Drip shop, as they take the bar by storm.
– Indulge in the exceptional flavors of coffee sourced from Thai farmers associated with the Q Project Thailand, showcasing the finest quality green coffee beans
– Witness the ingenuity of Khun Diao Rodprasong Bunsart, crowned as the Champion at the Thailand AeroPress Championship 2024, as he prepares fresh coffee for your tasting pleasure.
– Cap off the event with “KENYA TALK,” an interactive session featuring a tasting of 27 distinctive Kenyan coffees led by Mr. North Jaksuwit Watcharaphibun, Director & Coffee Beans Specialist at the Specialty Coffee Beans Department from Big Black Box, alongside Khun Tong Athipong Tangsupathawat from Craft Coffee Roaster, and Khun Pok Chattarin Thamchairot from Cultivar 11.
For those interested in making orders or accessing additional information from Big Black Box, stay updated by following their Line Official Account: @BIGBlackBox.
Credit : The Standard